Cookie Policy
Last updated: October 5, 2026
This policy explains which cookies and similar technologies www.mathamemusic.com uses and how you can control them, in accordance with Article 122 of Italian Legislative Decree 196/2003 and the Guidelines on cookies and other tracking tools of the Italian Data Protection Authority (10 June 2021). The Data Controller is the one named in the Privacy Policy.
1. What cookies are
Cookies are small text files that a website stores on your device. Similar technologies, such as pixels and local storage, work in a comparable way. In this policy “cookies” covers all of them. First-party cookies are set by the Site itself; third-party cookies are set by other domains whose services are used on the Site.
2. Categories of cookies
- Technical cookies are necessary for the Site to work and to remember your cookie choices. They do not require consent.
- Analytics cookies tell us how many people visit the Site and which pages they view. Google Analytics is used only with your consent.
- Marketing cookies let us measure and improve our advertising on Facebook and Instagram. The Meta Pixel and Conversions API are used only with your consent.
- Embedded videos. YouTube videos are shown in privacy-enhanced mode (youtube-nocookie.com): they load with the page, but YouTube sets cookies only when you play a video. If you prefer to avoid them, you can watch the videos directly on YouTube.
3. Cookies used on the Site
| Cookie | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| mathame_consent | mathamemusic.com | Technical | Stores your cookie choices | 6 months |
| _ga | Google Analytics | Analytics | Distinguishes visitors | 2 years |
| _ga_WY2ZT2MN6Y | Google Analytics | Analytics | Keeps the session state | 2 years |
| _fbp | Meta (first party) | Marketing | Identifies the browser for advertising measurement | 90 days |
| _fbc | Meta (first party) | Marketing | Stores the click identifier when you arrive from a Meta ad | 90 days |
| fr | Meta (facebook.com) | Marketing | Ad delivery and measurement | 90 days |
| YSC | YouTube | Embedded videos (on play) | Video playback and statistics | Session |
| VISITOR_INFO1_LIVE | YouTube | Embedded videos (on play) | Estimates connection speed for video playback | 6 months |
The Meta Conversions API sends events from our server instead of your browser. It runs only for visitors who have accepted marketing cookies, and it stops when consent is withdrawn.
Third-party providers may change the names and durations of their cookies. The most up-to-date information is in their own policies:
4. How to give, refuse and withdraw consent
On your first visit a banner lets you accept all cookies, reject all non-technical cookies, or choose by category. Closing the banner with the X keeps only technical cookies, the same as rejecting. Scrolling or continuing to browse does not count as consent.
Your choice is stored for 6 months. We will not show the banner again before then, unless the cookies we use change significantly.
You can change your choice at any time with the “Cookie settings” link at the bottom of every page (or ). You can also delete or block cookies in your browser settings. Blocking technical cookies may stop parts of the Site from working.
5. More information
For everything not covered here, including your rights and how to contact the Controller, see the Privacy Policy.